Paulo Laureano began to be known for being one of the most productive consultant oenologists in Alentejo, one of the most sought-after oenologists considered by the new wave of producers who arrived in the Alentejo in the mid-90's. He was also known as Mr. Mouchão when he started to lead the oenology team of this classic Alentejo producer, as well as his classic mustaches that stand out from the crowd