List of products by brand OPTA Wines
The beginning of Opta brand dates from 2013 when Camilo Leite, immersed in the international arena of the wine sector, establishes a partnership with the winemaker Nuno Cancela de Abreu, in order to bring to the market a new Option to satisfy the simple pleasure of enjoying what is Portuguese. In a logic of new market segments conquest, the strategy of complementary references was the argument that led to the commercial synergy which made it possible not only to open doors to new markets, but also to mark a more competitive position in them. Offering a comprehensive portfolio, not of a single reference but of an array of references, which allows to provide a good response to the market and thus compete in the various segments, reinforcing the image of brands.
The beginning of Opta brand dates from 2013 when Camilo Leite, immersed in the international arena of the wine sector, establishes a partnership with the winemaker Nuno Cancela de Abreu, in order to bring to the market a new Option to satisfy the simple pleasure of enjoying what is Portuguese. In a logic of new market segments conquest, the strategy of complementary references was the argument that led to the commercial synergy which made it possible not only to open doors to new markets, but also to mark a more competitive position in them. Offering a comprehensive portfolio, not of a single reference but of an array of references, which allows to provide a good response to the market and thus compete in the various segments, reinforcing the image of brands.